Transforming Megals Digital Presence
How CleverOps designed and developed a modern, high-performance website for East Gippsland's trusted electrical and plumbing service provider
Project Overview
Megals, a family-owned electrical, gas plumbing, and air conditioning business serving East Gippsland since 1977, needed a digital presence that matched their professional service quality and local reputation.
CleverOps, a professional web development agency specializing in modern web solutions, partnered with Megals to create a fast, SEO-optimized, and conversion-focused website that would attract more customers and establish stronger online visibility in the competitive East Gippsland trade services market.
Client
Megals Electrical, Gas & Air Conditioning
Industry
Trade Services
Location
Bairnsdale, East Gippsland
Project Type
Full Website Redesign & Development
Timeline
8 weeks
Developer
CleverOps
The Challenge
Megals faced several digital challenges that were impacting their ability to reach new customers online
Outdated Online Presence
Legacy website not reflecting the professional service quality Megals provided
Poor Mobile Experience
Site was not mobile-responsive, losing potential customers on mobile devices
Low Search Visibility
Minimal SEO optimization resulting in poor Google rankings for key local searches
Slow Load Times
Heavy images and outdated code causing slow page loads and high bounce rates
The CleverOps Solution
CleverOps developed a comprehensive web solution using cutting-edge technologies and best practices
Modern Tech Stack
Built with Next.js 14, React, TypeScript, and Tailwind CSS for superior performance and maintainability
- Server-side rendering
- Static generation
- API routes
- TypeScript safety
Mobile-First Design
Responsive design ensuring perfect display across all devices from phones to desktops
- Touch-optimized UI
- Adaptive layouts
- Progressive enhancement
- Fast mobile performance
Advanced SEO
Comprehensive SEO strategy with structured data, local optimization, and technical excellence
- Schema markup
- Location pages
- Meta optimization
- Sitemap & robots.txt
Professional UI/UX
Custom design system with brand colors, smooth animations, and intuitive navigation
- Modern aesthetics
- Framer Motion animations
- Accessibility compliant
- Consistent branding
Technologies Used
Modern tech stack for optimal performance and scalability
Key Features Implemented
Results & Impact
Measurable improvements across all key metrics
Mobile-first approach resulted in significant mobile user growth
Top rankings for "electrician Bairnsdale" and related local searches
Google Lighthouse scores in the green across all metrics
Rock-solid hosting with continuous availability
About the Developer
CleverOps is a professional web design and development agency serving Gippsland and beyond. Specializing in modern, SEO-optimized websites for Australian businesses, CleverOps delivers custom web solutions that drive results.
Modern framework specialists
Built for search visibility
Gippsland-based team
Need a Professional Website?
Get in touch with CleverOps for web design and development services